Defining the Real Deals,  from Scams…

I guess it’s inevitable, that when ever money is involved there has to be some people that are low enough to try to take advantage of others… The sad part is,  they are actually making millions at it.

We will be reporting on many of these sites and programs you need to be cautious of over the next several months.  So be sure to check back often to check out some of the new development that may surface.

The World Wide Web  has such a vast audience,  and continues at a rapid  growth everyday.

I read a report from INTERNET WORLD STATS recently that showed in Dec of 2000 there where 360,985,492 internet users world wide and in Sept. of 2009 they were 1,733,993,741 users world wide.   That’s a 380.3 % increase in less than 10 years.  And yet,  that still  represents only 25.6 %  penetration of the estimated  6,767,805,208  World Wide Population…..

Source: Internet World Stats

I said all of that to say this,

THERE IS PLENTY OF BUSINESS

OPPORTUNITIES AVAILABLE FOR

WHO EVER IS INTERESTED.

SO BE A PERSON OF INTEGRITY,

BE HONEST AND  STRAIGHT

FORWARD WITH ALL YOUR

BUSINESS DEALINGS AND YOU

WILL HAVE THE SUCCESS YOU

DESIRE IN YOUR ONLINE

BUSINESS.

I was glad to see the FEDERAL TRADE COMMISSION is keeping a watchful eye out for our best interest.

FTC Publishes Final Guides Governing

Endorsements, Testimonials

Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980. Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which hey included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word- of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus,bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.

Celebrity endorsers also are addressed in the revised Guides. While the 1980Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claimsmade in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.

The Commission vote approving issuance of the Federal Register notice detailing the changes was 4-0. The notice will be published in the Federal Register shortly, and is available now on the FTC’s Web site as a link to this press release. Copies also are available from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580.

Source: www.ftc.gov

COME SEE WHY  GLOBAL VIRTUAL OPPORTUNITIES HAS ATTRACTED SO MANY TOP INTERNET PROFESSIONALS……